Bargains – But At What Cost? The Push Back Against Black Friday
This time last year, I wrote a damning article about why I feel Black Friday is creating shopping hysteria. A shopping hysteria which not only ends up with customers quite literally coming to blows with each other, but also highlights our lack of consideration of the volume of clothing and other goods we ‘feast’ on during these discount events, only to later dump when a newer model or style comes out.
Sadly, what has also changed little since last year is the prevailing message that we all need new stuff – another gadget, another bag, another product promising us brighter skin. First we ‘need’ a bigger television, then a slimmer one, then an HD one, and now a curved one.
The idea of ‘stuff’ bringing us happiness is something that at Antiform really challenge. It’s never really the mere presence of an item in our lives that brings us happiness, we think, but how useful it’s been to us, how many times it’s made us smile, the happy memories it has been a part of – the usefulness it’s brought us or the joy it represents. In our long time working to make clothing last and make it loved, we’ve come to realise that the true value of an item to a person is often evidenced by how it becomes interwoven in someone’s life, how often it’s been used, how carefully it’s been looked after, how many times it’s been lovingly repaired – long after the memory of that item’s original cost has faded.
So please read again why we are once more boycotting Black Friday – hopefully we can all enjoy what we have and source what we need in a more considered (and much more pleasant!) way.